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Business feasibility with Kreo Design

The findings of Building’s fifth annual BIM survey show impressive continued growth in the number of companies taking advantage of BIM’s benefits. With the number of BIM design tools also on the rise, which of these are leading the way in improving the feasibility study and strategic briefing process?


Whilst providing assessment of the pros and cons of undertaking a project, feasibility studies also provide management with crucial information that could prevent the company from entering blindly into risky business, or wasting large amounts of money. With this in mind, Kreo has developed a platform which incorporates BIM technologies into the whole development process, from initial project assessment to construction and commissioning.

The impacts of pre-investment feasibility analysis in a market with such high levels of competition are significant. Accurate assessments help to decrease the risks associated with planning permission as well as reducing the costs of the future design and construction process. Kreo is embedded in the project development process, improving evaluation and strategy definition without the need for consulting additional companies and experts in the construction field along the way.

The concept

The basic concept of Kreo Design is centred around reducing the time and cost spent by the client / developer, by creating building projects in a significantly shorter time – including a detailed BIM model and full specification. Due to the unique machine learning aspect of the platform, this requires no additional input from consultants or designers, is integrated at various stages of the project lifecycle, and can be used to develop a precise feasibility analysis and clear negotiation process.


Traditionally, a feasibility study would be carried out based on general market trends and town planning conditions, after which the conceptual design would be carried out. However significant discrepancies to the initial strategy can then arise due to unforeseen design restrictions and building standards, which can lead to increased risk.

Kreo turns this traditional method on its head, integrating BIM design at the early evaluation stages and allowing a much more detailed feasibility report. These crucial points of the development process are therefore influenced:

  • Procurement route definition
  • Accurate budget assessment
  • Correct site appraisals
  • Statutory authority approval
  • Planning permission issues
  • Options appraisals

Key advantages for Developers

  • Fast and accurate feasibility studies based on the actual building model
  • Fast and easy design iteration process
  • Timely risk assessment
  • Order of magnitude reduction in time-to-market
  • Introduction of BIM early in the development process
  • Cost and time optimisation
  • Highly developed design brief as a BIM model
  • Clear task distribution within the development process

In conclusion, the Kreo Design platform can be introduced at various stages of the project lifecycle, depending on the customer’s role in the development process. In the very early stages of development it helps create an accurate definition of the core objectives and briefing, and during the design process it accelerates detailed BIM modelling and improves design flexibility. In addition, the early inclusion of BIM allows for elaborated environmental impact and sustainable development assessment.


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